Email Marketing Guide For Beginner

Once upon a time, there were those days where people used to promote their business live man to man. The market place was small but competitive. The number of products was less but its demand was pretty high. To buy something people need to visit a nearby market or shop. To sell their product, the producer needs to find a suitable area where they can gain a lot of profit.

Today you can see the time has changed from bottom to top, those old town roads now are modernized by the big tall buildings.

The world is now running in the 21st century where information and technology are dominating the lives on Earth. With the help of the internet now you can do anything, you can find or search for anything, you can watch, you can read, you can work and also you can do business.

Before we move ahead here you can read a piece of detail information about affiliate marketing. A complete affiliate marketing guide full of tips and ideas for a beginner. I bet you are going to learn a lot from that simply written affiliate marketing guide.

Email Marketing Guide For Beginner

Among a dozen of online marketing strategies, email marketing is one of the most popular and high sales converting strategies. In this article, we are going to discuss each and every step of email marketing. A complete guide on email marketing where you can learn how you can generate a decent amount of profit with the help of email.

What is email marketing?

Have you ever got an email that claims you have won an iPhone, you have won the lottery, girls nearby want to date you, discounts on purchase and so on? If you are familiar with such mails then congratulation, you have already got a piece of basic knowledge about email marketing.

According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

In short, email marketing is the way of selling a product with the help of an email. A product can be anything, either it is digital product or clothing or software or home appliance, etc.

What are the benefits of email marketing?

Let’s talk about some of the high-quality benefits of email marketing. Why email marketing is necessary for e-commerce websites? In this article, we are going to cover the full knowledge that you must know.

Boost the number of sales

As we already mentioned above the main aim of email marketing. Email marketing can be the best option for a seller, to boost their sales. Many big e-commerce websites are already into email marketing and they are generating thousands of sales per month.

Low budget

Do you know? To start an email marketing you do not need to have a website. You can call it a low budget business where investment is less and the chances of profit are high. Some email marketing services are providing free services which can be a plus point for low budget marketers. However, you can purchase a premium package from the best email marketing services providers like MailChimp, Aweber, GetResponse and so on.

Increase website traffic

Increasement in website traffic is another best reason to try email marketing. First, let me make you sure that you will not generate website traffic just by using email marketing services. To get the website traffic you need to have a lot of website subscribers.

You can attract a lot of subscribers by providing them a free ebook, free membership, discount coupon and there is a lot of technique which can be helpful for you and also for your website and your business.

Targeted audience

Email marketing is very important to get targeted customers. Let’s say you have a website about clothing. Your website generates around 5000 views a day and of course some dozen of the email subscribers too. Do you know why people subscribe to the website, channel, official pages? Because they do not want to miss any new arrival products on your website.

When new clothes will arrive on your website, an email will be sent to your website subscribers. If they like that cloth they will contact you as soon as possible. If not, they will obviously wait for the next arrival.

Like this, you will get only a targeted audience, which is itself a huge achievement for your business.

Disadvantages of email marketing

email marketing disadvantage
Spamming mailbox concept, a lot of emails on the screen of a monitor. Email box hacking, spam warning. Vector Illustration

Spam mails

Can you spare a minute of your life to check the spam folder of your email? There you will see why email marketing is not always useful for the marketers. Not all the emails that you deliver to your subscribers are spam-free. Most of the emails are listed as spam because of over advertisement.

Also, sometimes email marketing service providers’ mails do not work properly. Therefore before picking a service provider, make sure to check their review and detail information.

Mail design

Mail design is the most important thing for email marketers. What if your mail looks like trash? will it attract the eyes of your subscribers? Absolutely no, it will only distract them and you know your mail will be like a dead soldier in a war.

Therefore chose a great mail design before starting your email marketing project. There are a lot of email providers that allow users to design a beautiful email. So keep your eyes open while picking quality providers.

Number of subscribers

I can feel this heartbreak drawback of each and every newbie email marketers. Getting a lot of email subscribers is really a tough job. Many people will visit your website, but the number of email subscribers will be below average. Below we will discuss how you can increase your email subscribers like a legend.

How to increase email subscribers?

email marketing

Among hundreds of tips to increase email subscribers, here we will drop a few of the working tips that you need to follow.

Start blogging – Start writing a high-quality article to rank your website higher on various search engines like Google, Bing, and Yahoo.

Collecting an email – Make a habit to collect an email address in your leisure time. The more email list you will make, the more benefits you will generate.

Host a giveaway – Host a giveaway from time to time to earn some mail address. Be sure to make an email sign up feature.

Offer a coupon or discount – People love discount. Grant them some discount after they do some valid email signup.

Email subscription widget – Do not ever forget to add an email subscription widget on your website. A pop-up email subscription works like a champ in some cases.

Signup button on Facebook – You can add a signup button on your facebook page.

These are the free tips that you will need before starting your email marketing journey. If you have any queries then you can comment below or you can directly contact us.